Twitter Applies CTPM to Tweets!

Are You Using Twitter to Monetize or to Drive Traffic?

I have never though of such question until I had a discussion with the monetizing arms of Twitter.

Well it is not a discussion in fact, but it is a follow up between Magpie and me whenever they stop the monetizing models in my tweets.

Magpie is advertising network for T-wit-t-e-r to generate income from conversation on your brand. It helps you reach around 15 million followers.

I noticed that they apply the CTPM method to tweets although the tweets could be in short sentences that use the SMS technology.

Could Tweets Be Content?

People may consider that the tweets are not content. However, they in fact build content when they reach 10 tweets. It does not matter what your tweets are about in particular. Whatever your tweets are about, you build content in a threshold that you could arrange every week.

This may give you an idea about that even the SMS language build content. However, you should send short messaging many times to reach the standard of 500 characters before considering it a content to analyze.

What is the Best Way to Monetize Your Tweets?

The honey Twitter makes available to tweeters, is that they can monetize their tweet through their Magpie services.

However, Magpie has good policy against spam tweets with links to other websites. They do not remove you if you were a member, but they send you a polite notice that your monetization stopped because you exceeded the volume of tweets with URLs.

In fact, this brings my attention to the fact that they use somehow the CTPM method to monetize your tweets.

You will not find an answer if you asked of a percentage of available URLs to tweets that make them release the monetization to your tweets.

All you want to do in this matter is to release tweets with URLs that range between 25% and 30% of all your weekly tweets.

I think the logic they follow is reasonable, as how could they monetize your tweets for you if all your tweets refer to URLs? There should be good numbers of tweets that come without URLs to monetize these tweets well.

Even your tweets in Twitter apply the method of CTPM to pre-sell your tweets. It proves that it is only (pre-selling) that counts to help you count the (right) money from the right prospect.

Therefore, it is not necessary to determine whether you need traffic or money while using Twitter. You could arrange the balance between the traffic and the money, though.

Some people tweets 10 times every day. However, let us say you tweet three times a day. If only one link goes with these tweets, you will have 7 links in a week and so 30 links in a month. The other 60 tweets will be free.

In this case, Magpie may insert a monetization model five times to appear after each 10 tweets. That means you will have 35 links in 90 tweets. Out of those numbers, there are 30 links to traffic and 5 links to monetize.

Does that Make Sense?

This is only an example you can use to set the percentage of your free tweets to the linked tweets to drive both traffic and money from your tweets.

You can control this process when you check your tweets and count them to see how many characters are there in each tweet. If you had ten tweets that make the 500 characters, then you may want to insert only one link in the volume of the next 500 characters.

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