SEARCH ENGINES MARKETING LESSONSI am using different SEARCH ENGINES to get the information I need easily. I almost fed up while searching for some information about how search engines look to apostrophes in keywords and how they treat them. I always perform this search to get some thoughts to improve my understanding to how keywords with apostrophes work. I found some good articles about different kinds of keywords usages and work around tips. However, the keywords in question are not covered. I always have doubts about how search engines look to apostrophes in keywords and how they treat them! I wrote some content badly on www.child-book-publishing-ezine.com while trying to fix this problem every time my "Analyser" tells me that there are "strange characters" in the keyword field. Look to examples like: child's book, child's books and children's books. Therefore, I put them as childs book and childrens books. I wrote so many keywords without apostrophes to help different pages pass the optimization process. While going through this problem during the time I built those keywords, I found millions of sites over there using the same grammatically written phrases. I thought of doing a research to write an article about this matter, but thought of giving the idea to a search engine expert like Kalena Jordan. I found that she wrote some articles about those engines and SEARCH ENGINES MARKETING. Here is one of them. How to Create Search Engine Friendly Title and META Tags (Part 1)By Kalena JordanIn this article, I'm going to show you step-by-step how to create search engine optimized Titles and META Tags. The TITLE Element TITLE elements, (commonly called TITLE Tags), are one of the most important factors that search engines "look" at when it comes to determining the relevancy of a web page against a search query. In their ranking algorithms, nearly all the major search engines attribute a high relevancy weight to the content of the TITLE tag. In the HTML code of a web site, TITLE tags look like this one (for a fictional florist): To view the HTML code of any site, choose "View, Source" from your browser toolbar or right clíck anywhere on the page and choose "view source code". The META Description Tag META Description Tags are designed to describe the content of web pages. Search engine robots will gather up this information when indexing web sites and often use it when referencing web pages in the search listings. While not all search engines continue to utilize the META Description Tag, a majority of search engines rely on the content of this tag (together with a site's visible content) to provide information about a site that they can match with search queries. It is therefore important for webmasters to include keywords and phrases in the META description that they would expect searchers to use to find their site content. In the HTML code of a web site, a sample META Description Tag looks like this: You can view the META Description Tag of a site by viewing the source code. The META Keywords Tag While only indexed by a small handful of search engines these days, the META Keywords Tag is still worth including within a site's HTML code, if only to provide those search engines with as much information as possible about site content. In the HTML code of a web site, a sample META Keywords Tag looks like this: The current lack of support for the META Keywords Tag by so many search engines can be attributed to increasing spam abuse by ignorant webmasters. These webmasters thought the keyword tag was a good place to stuff hundreds of keywords in the hope of achieving a higher search ranking, thereby "spamming" the search engines with useless, non-relevant data. This prompted many search engines to filter out the META Keywords Tag or lower its importance within the ranking algorithm. You can view the META Keywords Tag of a site by viewing the source code. Create Your Optimized Tags Now, it's time to create optimized TITLE and META Tags for your site. Let's start with the TITLE Tag for your Home Page. Create Your TITLE Tag Take the líst of target keywords and phrases that you want your web site to be found for in search engines. You should have already allocated them to the appropriate pages of your site to be optimized. I use a spreadsheet for this purpose, but you should use whatever works for you. Now, open a text file in Notepad or something similar. If you like, you can use an existing sample TITLE Tag as your template. Let's say our existing Title is: Now take your líst of keywords for the home page and put them in order of importance, with the ones you want to rank highest for at the top. For our fictional florist these are:
In this case, I would initially combine the keywords as follows: Florists in Miami Florida specializing in wedding bouquets Notice how I've got the keywords in the correct order for the search queries? I've tried to include the most important keywords towards the start of the tag. There was no need for me to repeat the keyword "Florists" more than once because the sentence I've used covers both "Florists Miami" and "Florists Florida". Most search engines will ignore "in" as a stop word, so it shouldn't matter that we've included it. Although it's tempting to put a comma between Miami and Florida, on some search engines commas act as a keyword separator, so we don't want to use one here because we don't want "Florists' and "Florida" to be separated. Now, there is just one problem with this draft Title. Our 3rd keyword phrase 'wedding bouquets" is right at the end of the sentence, meaning it may lose some relevancy weíght (search engines consider keywords closer to the start of the tag as the most important). How do we fix this? Let's try this: Florists in Miami Florida - wedding bouquets a specialty. We don't want to use a period after "Florida" for the same reason that we don't use a comma. But a hyphen should not make a difference to search engines yet still allow the sentence to read logically to a searcher. So now we have our three target keyword phrases covered in a very short space. In fact, the above sentence now covers the following keyword combinations:
If you wanted to, you could integrate your company name into the Title tag, but (unless your company name is super short or includes a keyword), don't sacrifice a keyword to do so. Instead, try placing the company name at the end of the tag so you can be sure that all your important keywords will be indexed first. In the case of our florist, let's imagine their name was Funky Florists. We could easily accommodate the name into the beginning of our optimized Title as follows: It may reduce the keyword relevancy impact very slightly, but including your company name enables you to brand your page, which may be more important to you. The content of the Title Tag is also what gets saved in a person's Favorite's list when they bookmark your site, so having your company name included is worth considering from a branding perspective. In Part 2 of this article, I will show you how to create your optimized META Description and META Keywords Tags. About The Author - Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. Who's Kalena Jordan? Do you know who Kalena Jordan is? If you know, write a brief bio of Kalena Jordan in the Professional People I Know Blog here. Hey, you can write about those you know by this name too. Provide full names, professional career insights and work experiences.
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