 |
|
Wise Biz Marketing Newsletter No.36Wise Biz Marketing Newsletter No.36Issue No.36 Wednesday, June 02, 2004 Published and Distributed FREE Monthly By- Khalid Osman's Publishing Institution (KOPI) Copyright©2003 ALL RIGHTS RESERVED 
Preamble: Wise Business Marketing Newsletter(WBM) is a content newsletter and it offers good range of information for money making strategies and money making mechanisms and tactics to make a successful home business on the Internet. All subscription requests should be made below : Request WBM while it's still FREE using this form : Important Note: We do not support any spam here at Business Marketing Newsletter and will never trade your info with a third party. ___________________________________________ Dear valued reader, Greetings to all of you, and we hope that you're enjoying good times this summer. It has been a time since our last Wise Biz Marketing and Ezine act issues. As we told you in the last update the Wise Biz Marketing Newsletter and the Ezine Act will be published every month to bring you (and we mean it surely) very good content instead of newsletters full of ads. Thanks to some of you who shared their good comments to improve Wise Biz Marketing Newsletter and the Ezine Act in writings or on phone. As you know the Ezine Act is the sister ezine to Wise Biz Marketing Newsletter, so we've successfully moved it also to this server as we moved it's (Politics, business and love) site. To check previous issues here's the archives: for Ezine Act for Wise Business Marketing It's time now for your Wise Biz Marketing Newsletter in it's new orientation. Enjoy Khalid Osman Senior Editor --- http://www.ezine-act-politics-business-and-love.com ___________________________________________ In This Issue: ______________ * Special Invitation Publisher Main Spot: ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤ (Enlightening) your soul, (refreshing) your mind ________________________ Yes, we should be deeply concerned about this target above in our wise biz marketing. So, we've got for this reason two kinds of columns running together in our Wise Biz Marketing Newsletter to enable you to skip to where it is proper for you to read. We're doing this because we know our subscribers data-base is varied. Just imagine from where had we originated you?! From politics to business to love and that's our site concept at khalid-osman.com since two years until now and we are going to move that site to our new location where our: child book publishing ezine is running. We do mean by saying our subscribers data-base is varied, we do mean also those subscribers who had been originated from our other contacts, referrals of our friends or other businesses like the discount home shopper's club. So, we should neglect no one in this regards and we want you all to enjoy these newsletters we're publishing monthly. And we change those weekly newsletters (Wise Biz Marketing and Ezine Act) to be published monthly because we do not want to be a (heavy shadow) or silly guests for you. The second element in our intro is that, we've got two kinds of columns running together in Wise Biz Marketing Newsletter: permanent columns with different articles and guest or new columns as the demand suggests to not only diversify our topics but our targets too. We hope you'll enjoy them all and find them more interesting and helpful. Please bookmark this new Wise Biz Marketing Newsletter page by adding it to your favorites so you can refer to it always. Just press Ctrl+D at the same time... Thanks. * Search Engines: Understanding the pros and cons (Men's brains often descend into their nether regions when deprived of female companionship). Joan Collins Hmmm, well, not only men actually, but search engines too;-) So how could you be making them feel sexy with your web site? We found this article about how search engines' users actually do their search very informative. It's intended for webmasters to help them check their keywords terms. So we've been delighted when ineedhits.com honoured us to publish it in our Wise Biz Marketing Newsletter. ___________________________________________ How Search Engine Users Interact with Search Results ___________________________________________ It's a question that every search engine marketer would like to be able to answer: How do search engine users decide which search results they click on? Some interesting research on search behaviour, which was undertaken by two different companies, has received media coverage in the past week. The research included surveys of several hundred to over 1,500 people as well as a small focus group. Here are the highlights of the iProspect research findings: 56 percent of the survey group stated that they used search engines at least once a day. Almost 38 percent of these daily users run searches four or more times a day. Close to 57 percent say that they have a favourite search engine they always tend to use. Google was on top of the favourites list. Only 17 percent of searchers look at more than three pages of search results before trying a different search. 23 percent stated that they would look at only the first few matches on the first page of search results before trying again. Men appear to go further into the search results pages than women. 44 percent of women only looked at the first page of search results, compared to 37 percent of men. Both men and women preferred natural search results to paid listings, but women were more likely than men to click on paid listings. In the Enquiro focus group research, it became apparent that search engine users clearly distinguish between paid and organic results. Most of the focus group members looked at the organic results first. There were four distinct types of user behavior: people who scan the first few results and then click on one; people who have a first glance at the top few results and then look through more results more carefully; people who carefully read through all the results on the first page before clicking on one; and people who carefully start reading through the results from the top down, and click on the first one that appeals to them. What does this mean to you? Being in the top results is vital - but depending on whether searchers scan or carefully read listings, your title and description tags can be perceived very differently. The bottom line is: the higher your site ranks in organic search results, the better. How can you improve your Web site?s ranking? We recommend the ineedhits.com Keyword Analysis and Web Site Code services, together with our Submit Pro submission service to ensure your site is thoroughly optimized for the RIGHT keywords! If you want your Web site to be included in Yahoo! and Ask Jeeves fast, use the Overture Site Match and Ask Jeeves Site Submit paid inclusion programs. ___________________________________________ * Guest Coolest Corner: ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤ Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between By- Alexandria K. Brown, The E-zine Queen Are you doing -the bounce-? No, it's not a new hip-hop dance. A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason. You've probably gotten bounces on your own personal e-mail program, when you send an e-mail and then receive a response saying it was undeliverable. These get to be more of a headache, however, when you publish an e-zine. Sending e-mail to more people means more bounce-backs. And too many bounce-backs can cause your mailings to be blocked with certain Internet service providers, meaning many of your e-mails won't reach your readers. What You Need to Know There are two kinds of e-mail bounces: A hard bounce is an e-mail message that has been returned to you because the recipient's address is invalid. A hard bounce might occur because the domain name doesn't exist, the recipient is unknown, or there's some type of network problem on the recipient's end. A soft bounce is an e-mail message that gets as far as the recipient's mail server, but is bounced back before it reaches the recipient. One of the most common causes for a soft bounce is a full mailbox. This will happen A LOT with your subscribers who use free e-mail services like Yahoo and HotMail, because they allow for very little e-mail (storage.) What You Need to Do Ask your current list service how they handle your bounces. Some of them have a hands-off policy and don't do anything. If so, ask them how you can go in yourself and see how many names are bouncing and who they are. Then you can decide to keep them on your list or delete them. One factor to consider here is your listserve's "retry" policy. That is, how many times do they try to send out your e-zine to the soft-bounce people? Some only try once, others try several times, waiting a few hours in between. Sometimes you'll also see a few e-mail addresses that are obviously misspelled (e.g. "nancy123@aolcom" -- note the missing dot) and you can fix them yourself manually. If your listserve is hands-off, you'll want to go in and look at your bounce situation at least once a month to check things out and delete names if necessary. The other extreme is list services that automatically delete people after only one hard bounce, which isn't good because it could be caused by a temporary problem like a network outage. If this is your listserve's policy, find out if you can change it. Then some list services take the middle road by automatically deleting anyone who has had a certain number of bounces in a row. Ideally you want them to wait longer on soft bounces to make sure that the problem isn't resolved over the next few issues you send out. You can often instruct the listserve to unsubscribe soft bounces after a specific time, say, five bounces over a two-week period. Whatever your case, be sure you get a handle on your bounces this month! (c) 2003 Alexandria K. Brown Want to use this article in your ezine or website? You can, as long as you include this blurb with it: Online marketing coach Alexandria K. Brown, (The E-zine Queen,) is author of the award-winning tutorial package, 'Boost Business With Your Own E-zine.' To learn more about this step-by-step program, and to sign up for FR*EE how-to articles and FREE teleclasses, Salute Her Majesty here. ___________________________________________ The Web Market Place: ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤ ** Where to go shopping (From needles to rockets;-) or to make money! **  ___________________________________ ** How to find funding sources worth BILLIONS? ** FREE money guide to FREE government grants.FREE federal money to assist businesses.FREE state grant money. Signup at: Child's Love Essence and we'll show you also how to use the report to create a business like Wise Biz Marketing. ___________________________________________ ** This is all about The Art of Netwriting...** If you know it go no further! If you don't then (The Netwriting Masters Course) is an absolute must-read for any would-be Net marketer. Period. At any price, this would be a (don't miss) book. But it's not (any price)-- it's free here: Wise Biz Marketing ___________________________________________ ** alle' Fine Jewelry's Anniversary Sale. ___________________________________________ Discover a New Way to Stay in Touch, FREE From Your PC! ___________________________________________ ** Travelling this summer? ** Take us with you! Park Inn - Web Only Specials ___________________________________________ Wise Biz Marketing Resources: ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤ Search engines and other HITS Quarters: ______________________________ Make Your Links Work! Have an open frame of mind? We Build Free Traffic Using These Tools! Boy, you'll never attract free traffic if you're not getting like these results here  ___________________________________________ Well, here we are now at the close of our newsletter. We hope it's interesting. Yours in Peace,,Love and Global Prosperity Sincerely Khalid Osman Copy Right©2003 Khalid Osman's Publishing Institution(KOPI) Call: +45 97471647 Visit:child-book-publishing-ezine.com ___________________________________________ P.S You may republish any of the articles in our issues in it's full entirety in your e-zine or on your site so long as you leave all links in place,do not modify the content and include our resource box. When you republish any of these articles, please send us a note to take a look. Thanks. P.P.S If you thought that you could be making money using these articles instead of just republishing them for our own benefits, click on any link there and join those affiliate programs/or business opportunities. You'll be e-mailed your affiliate/or business opportunity link, so you can substitute it in place of ours. Wise Business Marketing No.36 recommends this TV Show! Wise Biz Marketing No.36 is powered by those website building and optimizing tools. You can get them too to build whatever biz marketing you want.
Ezine Act
|
