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Biz Marketing 47Wise Biz Marketing 47 - TV Show! Issue No.47 Wednesday, Dec. 07, 2005 Published and Distributed FREE Monthly By- http://www.ezine-act-politics-business-and-love.com Copyright©2005 ALL RIGHTS RESERVED In This Issue::
Our invitations are tailored specially to cover some of your interests. These Free Downloads will achieve your online business success. Want to read this newsletter every month on your own Desktop? Great, download FREE newsreader from one of the links below. When you get to the link, download, and then right mouse click on the first orange button at the left to copy the RSS/XML file extension and paste it into your newsreader when you import news to your RSS FEEDS reader, to read it from your Desktop. Download the newsreader from here:  You can add this newsletter also to any of these services at the left column to read it from there. You'll find links to add new content to your account at Google, Yahoo and LIVE. Wise Biz Marketing 47 ¤ Are you a journalist, or had you ever been? Then join the Journalists Internet Café here at my HOA News Agency. It's more than a Journalists' Internet Café. You can be a reporter from the area. It's an International Gathering also, where you can develop your profession, career and passion, get new ideas, keep in touch with new people from the same profession, exchange experiences, make new friendship, develop new thoughts and innovation about The International Peace and make the Globe intact. This is our hope at Wise Biz Marketing 47! Not a journalist but want to discuss or read about the Horn of Africa? Well, join our blogs and post comments and articles. If you would like to post anything that has it's African flavor and could be useful link to posts in Arabic, Danish and English just at those blogs on the right column. Wise Biz Marketing 47! * Top Wednesday Thought : .....Intellect! "Taking a "Formal Measures of Intelligence" is just like taking a deep breath before getting into the water;-) But, it's a lifetime deep breath that you'll take there." Khalid Osman - Journalist and author Wise Biz Marketing 47! Would you like to get everyday thoughts free with your café au lait, tea, soft drink or breakfast? Visit those intellectuals online and get the insight of your life everyday. Fill the form at the coming link to get Motivational Quotes. * Thank you "Presents" for being (Wise Biz Marketing) Ezine reader: Wise Biz Marketing 47! ** Could we send you this valuable FREE ebook to learn how to profit online or offline?.. Recommend Wise Biz Marketing 47 to your friends and let them subscribe to it by sending this page to them from this link: Send Biz Marketing Newsletter to your friends. Then you'll get your gift when you've done. There're so many quality PDF products to download to make an strategic home business success. Put it into action to work for you. Wise Biz Marketing 47 is for money saving and money making strategies and a successful Internet home-based business! Wise Biz Marketing 47!
Publisher Main Spot:
Google introduced "Onsite Advertiser Sign-Up" feature to maintain "Site Targeting" Google launched earlier this year. According to Google, that's a new way of targeting ads to sites in the content net work, to offer advertisers more flexibility and publishers more ad inventory. Through this feature the ad units will display an 'Advertise on this site' link that guides advertisers to create a Google AdWords ad automatically targeted to that specific site alone. Google says publishers will not make any revenue from this new ad inventory; however the AdSense unit gives publishers more “click throughs”. Some of my friends thought that, this is absolutely new "more in demand" revenues tailored specially for those who have no other means to best monetize their websites, though they have traffic. I thought differently, because I am a little bit confused about giving the publishers more ad inventory. This will actually work well for sites there have no other means of monetization, or for those publishers who are fed up of their affiliate marketing, that left them null. But how much profitability this "Googling" new project has inside for those publishers who have their different kinds of monetization? The most "serious" question is this; to which level does this new project evolves in sucking revenues from ads and affiliates programs, those publishers utilize on their web sites? There’s also another sensitive point concerning this new feature "null revenue", since this "Onsite Advertiser Sign-Up" will compete with those offers any webmaster might be giving. This is to say if displaying this new feature will make publishers lose money from their direct offers, so why not enable this new feature and strengthen it by giving it more revenues than that a publisher could make from AdSense unit? I should maintain this question by saying, since this feature makes good money for Google and AdWords advertisers, so why not share some revenue with publishers by giving them good revenues from the "Onsite Advertiser Sign-Up", more than the AdSense does? Google confirms on this destiny that publishers could filter their ad units to not compete with their offers. That’s right. And here appears a chance for those publishers to get those "click throughs" which will increase their Adsense revenues, according to Google prediction. Nothing is predictable! But everything evolves evaluation should evolve expertise! So, I am trying to come out with evaluation while using it now. You can do that too to experience more. But, what I should certainly appreciate, is that, if Great Google offers publishers' ways to customize this "Onsite Advertiser Sign-Up" customized page, from within their websites to share revenues those advertisers are spending on their ads! This means that, since the money is going to Google account, then a good percentage of that money should be circulated back to publishers for multiplied profits, since the advertising spaces are theirs. When that money circulated, publishers are going to spend portion of it on Google AdWords. So, here begins the storming circle to continue. Well, I think this could be good brokerage! Stay tuned for the results Enjoy Wise Biz Marketing 47 Publisher and Senior Editor Khalid Osman Khalid Osman is a journalist and a Webmaster at both: Child Book Publishing Ezine! and Ezine Act Politics, Business and Love! Wise Biz Marketing 47! * Guest Coolest Corner:
Note: This article is one of a collection of articles at Wise Biz Marketing 47! we can offer for free to our friends. There is a big money business that can be started for next to nothing, with low risk, that involves giving away special cards. These cards are DISCOUNT CARDS, wallet-sized cards that allow the bearer to receive discounts at participating businesses. These businesses pay to have their advertisement on the card. They profit from the increased exposure and from gaining new customers who come in for the discount and become return customers. The card-holders benefit from the discounts they can receive. And YOU benefit from the profitable advertising you sell! This is a relatively simple business to explain. Here's an overview:
That's all there is to it. Of course, there are more details you need to know, and those will be covered in this report. This business works especially well if there is a college in your town, or any large number of people who either vacation there or move to town, but it can be run successfully in any area. The best part (besides the money) is that you can run this business from your kitchen table! Here's exactly what you need to do to make great profits in the discount card business. First, think up a name for your card. A catchy name that has words like DISCOUNT, SAVER, MONEY, BUCKS, BIG, FREE or other dollar-saving words will stick in people's minds. If you (or a friend) have artistic ability, design a logo, either with your card's name, or a picture conveying the money-saving feature of the card. Next, design how your card will look. It should fit easily into a wallet, so stick to credit card size. On the front, your logo should appear, along with, at most, six ads, in three columns of two. The back should be divided into, at most, twenty ad spaces, again in three columns (7 on the sides, 6 in the middle). This might sound like a lot, but they will be readable. Don't forget to put your business name, address and phone on the front or back, at the bottom of the card. You should also put together a poster with your logo and information about the card. Leave space for a list of locations where the card can be obtained, and for a list of the advertising businesses. This poster will be inexpensive for your printer to produce, and can be produced on your computer, if you have one, reducing your expenses even further. Now figure your costs. The major cost to you will be printing, so check with a number of printers for price quotes. You will want a one or two colour glossy card, with price quotes for quantities for 1,000 - 10,000 cards. Find out at what quantities significant price breaks occur. This can help determine exactly how many cards you want to produce and distribute. This number will be important when it comes to contacting your advertisers. Don't be put off by how much the cards will cost! You won't have to worry about laying out a lot of money for the production of the cards, because you should require that advertisers pay at least half of their advertising price at the time they decide to advertise, the remainder when cards are distributed. Some businesses will prefer to pay 100% upfront, which is just fine! You shouldn't deal with businesses that won't pay anything upfront, unless you have some desire to deal with collection headaches. You should be thinking about how to distribute these cards. If there is a college in your town, here are few ideas. Contact the admissions department at the college, explain your discount card, and see if they would consider putting a card into the orientation materials each incoming student gets. Also, find out places where you may put a stack of cards for students to take. Prime locations are cafeterias and dining halls, snack bars, libraries and any other places where students group. For the general public, great distribution spots are similar to the college spots. Restaurants, grocery stores, theatres, apartment buildings, anywhere where there are large groups of people. Don't forget that you can give a good supply to each advertiser, to give free to their customers. All you need to do is a few good, persuasive phone calls, and your distribution will be taken care of easily. Stress to the person you're speaking with that making the cards available to their customers will be good business for them, even if they don't advertise on the card, because their customers will appreciate being given these discounts and will look upon the business as their friend for doing so. Now that you have your printing quotes, determine how much you can charge for advertising. Estimate what your phone, advertising, driving and postage expenses will be. Lump these all together and you have an idea of what your costs will be. Now, multiply that figure by five. Divide that figure by the total number of advertisers you will have on your card. The number you end up with is the average price you could charge per ad. Does this sound reasonable, considering the number of cards you'll be distributing? If so, it should make a good starting point. For example, if you are planning to distribute 8,000 cards with 26 advertisers, and your estimated expenses will be $1200, the formula is ($1,200 x 5)/26, or $230.77 average ad price ($28.85 per thousand), and your profit would be $4,800. Considering the benefits the advertiser will get from the cards (they will be kept and used for a long time, usually 3 to 6 months, and 5,000 people will be exposed to their ad repeatedly over that period of time), this will probably be reasonable. You need to consider the economy in your area, the size of your area, and any competition you might have, as this can effect what you may be able to charge. When you decide how much to charge for ads, here are a few things to keep in mind. Ads on the front of the card should be much higher priced than on the back, and, as a result, should be slightly larger. On the back, you can set two different ad rates by putting using "boxed ads." An ad with a black box around it will be noticed more than one without, so it can be slightly higher. A good example of ad prices corresponding to the above average ad price would be $200 for a plain ad on the back of the card, $230 for a boxed ad on the back, and $260 for an ad on the front of the card. Now's the time to contact potential advertisers. Here's a short list of the types of businesses that will be most likely to take advantage of your service: Restaurants, particularly fast-food and snack establishments + Theatres + Printers + Dry cleaners + Oil change and auto parts businesses + Travel agencies + Clothing stores + Hair salons + Formalwear stores. This is not a complete list, but it should give you an idea of the types of businesses you need to contact. Believe It Or Not We're giving more benefits on reports like this one. Just receive them Totally FREE when you subscribe to "Wise Biz Marketing" Newsletter and confirm your subscription. 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More Wise Biz Marketing 47's archives! Well, here we are now at the close of our Wise Biz Marketing 47. We hope it's interesting. Yours in Peace,,Love and Global Prosperity Sincerely Khalid Osman Visit: www.child-book-publishing-ezine.com Wise Biz Marketing 47! P.S You may republish any of the articles in our issues in it's full entirety in your e-zine or on your site so long as you leave all links in place, do not modify the content and include our resource box. When you republish any of these articles, please send us a note to take a look. Thanks. P.P.S If you thought that you could be making money using these articles instead of just republishing them for our own benefits, click on any link there and join those affiliate programs/or business opportunities. You'll be e-mailed your affiliate/or business opportunity link, so you can substitute it in place of ours. This is the best advice we offer at Wise Biz Marketing 47! Disclaimer: Any website content on this Ezine Act, Politics, Business and Love hyperspace, is intended and oriented for informational purposes only. www.ezine-act-politics-business-and-love.com represents this data free of charges without any warranty of any kind, empressed or implied. You need to check liability and make sure of any leading link, before processing any kind of contact or order.
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